This is genius

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Someone came up with the so-genius-that-it's-obvious (or is that the so-obvious-that-it's-genius?) idea of embedding a GPS tracker into a luggage tag

It's called Bagtrakka, and it will have a huge market among people who fly through Heathrow frequently (I'm not saying that they usually lose bags, but let's just say that I have a poor batting average when it comes to having luggage and passenger arrive in the same place at the same time when I go through there).

If it works, this would the greatest thing since adjustable headrests in economy.
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