I was reading the Times at lunch today, and discovered that Pfizer (that’s right, the makers of Viagra) is sponsoring this summer’s Earth, Wind & Fire tour. The copy reads "This summer, Earth, Wind & and Fire, one of the brightest stars in music, will be on a stage near you. … You also don’t want to miss the Pfizer booth. Health can often be measured in numbers, why not get yours checked at the booth? … For more information, visit us on the Web at: www.viagraconcerts.com."
Emphasis added.
It made me harder than a rock!