It's not really surprising when you think about it for a bit

According to the Eater of the Year Poll (which features contestants as varied as Joey Chestnut, Padma Lakshmi, Anthony Bourdain, and Chocolate Jesus), “writing ‘€œPadma Lakshmi’€ multiple times in your blog posts really boosts search engine optimization from India to Indiana.”

Well, we’ll see if mentioning the former Mrs. Rushdie really is all that….