This is a great Vanity Fair article about the split between Paul Frank, the designer, and Paul Frank Industries, the company that bears his name.
Full disclosure: I admit to being slightly disappointed to find that Paul Frank’s real name is Paul Frank Sunich. And I admit that I make restaurant reservations under the name “Paul Frank”—not because I hope to be confused with a reclusive celebrity (I started showing up at restaurants as the abbreviated “Paul Frank” long before I’d ever heard of Paul Frank the monkey man); but rather because the short form is much more likely to stay on a restaurant reservation list than the long form.