Perhaps the best thumbnail bio I’ve read in a loooong time, from this article in the Times:
[Jeff] Shade is a local boy, a 38-year-old former high-school football star who left West Virginia with dreams of becoming a minister. But he lost God somewhere in Texas and got kicked out of seminary, he says, for ”asking too many questions.” He studied philosophy and theology at Princeton, then went to massage school in Manhattan while serving as the pastor for a New Jersey church where he preached from The New York Times instead of the Bible. A few years later, he headed back to New Martinsville with his wife, Jill, their 2-year-old son, Soren Aabye Shade (as in Soren Aabye Kierkegaard), and degrees in Greek, theology, philosophy and massage. With all that education, he and Jill decided they wanted to expand the minds of the folks back home. The tool they chose was the burger.