The ever-clueless Always-On Network sends Gawker an oddly worded, alternatively groveling and smarmy, request for a link exchange. Gawker, of course, goes to town on it (something about sending a knife man to a gunfight comes to mind). Of course, the erudite Ms. Spiers has already eviscerated Always-On on-line before. I'm personally shocked that a publicist wouldn't bother to try to do just a little bit of research first...
Jeff Jarvis kindly explains the traditional rules for linkage: "People will link to you IF YOU HAVE SOMETHING WORTHWHILE TO SAY."
He neglects to mention the other traditional way of getting people to link to you: getting them good and drunk...
